In-depth looks at using technology and psychographic segmentation.
On the path to transforming healthcare in America, some of the biggest challenges ahead lie in bridging gaps in care for medically underserved populations. A physician workforce study sponsored by the Association of American Medical Colleges (AAMC) projects a “significant shortage” of primary care physicians, as well as medical and surgical specialists, in the coming decade.
The physician shortage, however, represents just one facet of the complex problem of medically underserved populations. This whitepaper delves deeper into contributing factors and possible approaches for overcoming barriers to care.