Leveraging Predictive Analytics with Social Determinants of Health and Psychographic Segmentation for Personalized, Hyper-Relevant Member Engagement
A Collaboration Between VitreosHealth and PatientBond
Patient or Member engagement is a key component in educating and activating appropriate behaviors across a population to keep it healthy. This also allows providers to realize maximum reimbursement under a value-based care payment system.
This whitepaper will discuss how to leverage Social Determinants of Health (SDoH) and predictive analytics to enable a more accurate risk segmentation and psychographic segmentation to drive personalization of message and channel mix to amplify desired behavior change across a patient or member population.
Health Motivation Whitepaper
A Collaboration Between the American Heart Association Center for Health Technology & Innovation and PatientBond
While health care providers agree that patient education is critical, they also know it’s only effective when it turns into action. Health information needs to be provided to patients in a way that is readily accepted and easily understood, and patients need to be motivated to pursue healthy or preventive behaviors. The American Heart Association (AHA) Center for Health Technology & Innovation and PatientBond are addressing this opportunity with a new research-based program called the Health Motivation Platform (HMP).
The HMP blends the AHA’s science-based CarePlans with psychographic segmentation and digital technology to produce meaningful patient engagement. This white paper will describe the details of AHA CarePlans, psychographic segmentation and how the HMP works, with underpinning science and other background information.
Breakthroughs in Patient Engagement and Behavior Change
Reducing Hospital Readmissions and Promoting Prevention of Cardiovascular Events
Published by FierceMarkets
Readmissions is a common — and costly — issue for healthcare. Patients who suffer from cardiovascular events are at high risk for winding up back in the hospital in less than a month. Though heart failure is one of the most preventable readmission causes, unless patients follow a treatment plan and communicate when there’s a problem, they're much more likely to be readmitted.
This whitepaper outlines the solutions to this patient engagement challenge.
Engaging Medically Underserved Patients
Using Technology and Psychographic Segmentation to Help Address the Needs of Medically Underserved Populations
On the path to transforming healthcare in America, some of the biggest challenges ahead lie in bridging gaps in care for medically underserved populations. A physician workforce study sponsored by the Association of American Medical Colleges (AAMC) projects a “significant shortage” of primary care physicians, as well as medical and surgical specialists, in the coming decade.
The physician shortage, however, represents just one facet of the complex problem of medically underserved populations. This whitepaper delves deeper into contributing factors and possible approaches for overcoming barriers to care.
OUR CALLING
PatientBond’s mission is to leverage Healthcare Consumer Insights and Innovative Technology Solutions to help its clients better navigate the rise of consumerism in healthcare and the shift to value based reimbursements by building a tighter bond with their patient/member population and improving overall health outcomes. PatientBond’s highly configurable, digital communications platform supports a diverse set of workflows focused on improving patient acquisition, patient loyalty and health outcomes through differentiated and proven applications, resources and capabilities.
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