Whitepapers

Psychographic Segmentation and its Practical Application in Patient Engagement and Behavior Change

PatientBond operationalizes this consumer industry methodology through digital engagement

Traditionally, healthcare has taken a “one size fits all” approach to patient engagement, assuming everyone with the same health condition thinks and acts alike. However, people have unique personalities, motivations and priorities. Psychographic segmentation identifies groups of people within a population who share these characteristics, and enables a healthcare organization to personalize engagement across a population. Until now, operationalizing psychographic segmentation has been challenging.

This whitepaper describes PatientBond’s proprietary and proven psychographic segmentation model and discusses how PatientBond operationalizes this consumer industry methodology through digital engagement. Case studies of patient behavior change with significant results are included in this paper.

Leveraging Predictive Analytics with Social Determinants of Health and Psychographic Segmentation for Personalized, Hyper-Relevant Member Engagement

A Collaboration Between VitreosHealth and PatientBond

Patient or Member engagement is a key component in educating and activating appropriate behaviors across a population to keep it healthy. This also allows providers to realize maximum reimbursement under a value-based care payment system.

This whitepaper will discuss how to leverage Social Determinants of Health (SDoH) and predictive analytics to enable a more accurate risk segmentation and psychographic segmentation to drive personalization of message and channel mix to amplify desired behavior change across a patient or member population.

Health Motivation Whitepaper

A Collaboration Between the American Heart Association Center for Health Technology & Innovation and PatientBond

While health care providers agree that patient education is critical, they also know it’s only effective when it turns into action. Health information needs to be provided to patients in a way that is readily accepted and easily understood, and patients need to be motivated to pursue healthy or preventive behaviors. The American Heart Association (AHA) Center for Health Technology & Innovation and PatientBond are addressing this opportunity with a new research-based program called the Health Motivation Platform (HMP).

The HMP blends the AHA’s science-based CarePlans with psychographic segmentation and digital technology to produce meaningful patient engagement.  This white paper will describe the details of AHA CarePlans, psychographic segmentation and how the HMP works, with underpinning science and other background information.

Breakthroughs in Patient Engagement and Behavior Change

Reducing Hospital Readmissions and Promoting Prevention of Cardiovascular Events

Published by FierceMarkets

Readmissions is a common — and costly — issue for healthcare. Patients who suffer from cardiovascular events are at high risk for winding up back in the hospital in less than a month. Though heart failure is one of the most preventable readmission causes, unless patients follow a treatment plan and communicate when there’s a problem, they're much more likely to be readmitted.

This whitepaper outlines the solutions to this patient engagement challenge.