Whitepapers

Psychographic Segmentation and its Practical Application in Patient Engagement and Behavior Change

Healthcare has taken a "one size fits all" approach to patient engagement, assuming everyone with the same health conditions thinks and acts alike. However, people have unique personalities, motivations and priorities. Psychographic segmentation groups people within a population by these characteristics, and enables a healthcare organization to personalize engagement across a population. Until now, operationalizing psychographic segmentation has been challenging. 

This whitepaper describes PatientBond's proven psychographic segmentation model and discusses how PatientBond operationalizes this approach through digital engagement. Case studies of patient behaviors change with significant results are included in this paper. 

KLAS examines PatientBond's performance among its clients in better personalizing care for patients

KLAS is an independent research firm dedicated to providing accurate, honest, impartial insights for the healthcare IT industry. 

This report focuses on how 22 healthcare organizations are improving patient experiences with the PatientBond Patient Engagement Platform.

The Current State of Healthcare Consumer Technology: Shaping the Patient Experience

Healthcare consumers are seeking a digital experience with providers that easily integrate with their lives. With healthcare costs continuing to rise and with more of these consumers footing the bill, they're exploring their options. As a result, providers are adopting new healthcare technologies that elevate the digital patient experience.

A Collaboration Between Becker's Healthcare and PatientBond

The healthcare system is mobilizing to promote and manage the distribution of COVID-19 vaccines. Consumer demand for the vaccine is high; however, not everyone is receptive to a COVID-19 vaccination. It is estimated that just over half of adults in the United States will get a COVID-19 vaccination, but most would wait months to get it. What are healthcare organizations' strategies for accelerating uptake among those who take a wait-and-see approach? PatientBond conducted national market research in late February 2021 with a focus on psychographics to understand consumers' reasons for avoiding a vaccination and what is needed to overcome these challenges.

Analysis of Consumers With Diabetes

This whitepaper is an abbreviated summary of data and insights on consumers with diabetes, from PatientBond’s national study on the U.S. health care consumer. 

The survey was developed by PatientBond with assistance from Ipsos, a leading global consumer research firm. Respondents were members of Ipsos’ national research panel, and the population of respondents in this study mirrors U.S. Census data, with a balance for demographics, socioeconomics, and geography.

This whitepaper provides a sample of the data found in the PatientBond Consumer Diagnostic. This sample will help the reader determine whether he or she will want to explore the more comprehensive data set from PatientBond’s national study.

“Patient engagement” is a popular catch-phrase in the health care industry; however, it is often being addressed as a one-way street, where healthcare providers talk to patients, not with them. Patient engagement is a means, not an end and triggering patient activation and healthy behaviors is critical to positive health outcomes.

To achieve patient activation through effective engagement, we need to understand what motivates healthcare consumers on the individual level. Unlocking these motivations and communication preferences is key to success, and measuring our efforts is crucial for an effective activation strategy.

Understanding Boomers: A Disruptive Force in American Healthcare

In 2030, 1 in 5 of the U.S. population will be 65 and older and today, Baby Boomers are driving the “graying of America.” This demographic shift will have major implications for healthcare services and providers as Boomers’ disruptive impact resonates within the healthcare system for decades to come.

What Data-Savvy Businesses Can Teach the Healthcare Industry About Success with Consumers

Although hospitals and health systems collect and massive amounts of consumer data, the healthcare industry trails behind retail, financial services, travel and entertainment organizations in using data and analytics to win with consumers and fuel growth. Few organizations have an established methodology, strategy or framework to use that information in a practical way to effect positive change at a systemic level.  

Hospitals and health systems would do well to take a page out the retail playbook when it comes to using data effectively to drive success with consumers. This whitepaper is designed to to help guide hospital decision-makers adapt retail methodologies into actionable, data-driven strategies.

Healthcare Consumerism in Action: Millennials and the New Healthcare Climate

There’s no doubt that the Millennial generation has made its presence keenly felt in most consumer sectors. However, in healthcare, we often focus our attention on the retiring Baby Boomer generation. But millennials are one of the driving forces behind the consumerization of American healthcare, a move causing significant challenges — and unprecedented opportunities — for providers.

Let’s take a look at how the consumerization trend developed, what motivates young healthcare consumers and what the future of healthcare delivery will look like.

Enhancing Communication, Improving Care

AcariaHealth, a leading specialty pharmacy, uses leading-edge technologies and targeted communication strategies to give patients the tools they need to manage complex and chronic conditions. This led to a collaboration with PatientBond, in which patients with arthritis, cholesterol, Crohn’s disease, psoriasis or ulcerative colitis received digital communications personalized to each patient’s psychographic profile.

This whitepaper explores opportunities to increase patient engagement and positively impact health outcomes when incorporating patients’ behaviors and personal communication preferences into messaging and delivery.

Leveraging Predictive Analytics with Social Determinants of Health (SDoH) and Psychographic Segmentation for Personalized, Hyper-Relevant Member Engagement

Patient or Member engagement is a key component in educating and activating appropriate behaviors across a population to keep it healthy. This also allows providers to realize maximum reimbursement under a value-based care payment system.

Social Determinants of Health (SDoH) and predictive analytics enable a more accurate risk stratification and pinpointing the right members to engage at the right time with the right intervention. Psychographic segmentation drives personalization of message and channel mix to amplify desired behavior change across a patient or member population.

This whitepaper will discuss how to leverage these factors to execute and track the success of hyper-relevant member engagement. This whitepaper is a companion to the May 23, 2019 webinar.

While health care providers agree that patient education is critical, they also know it’s only effective when it turns into action. Health information needs to be provided to patients in a way that is readily accepted and easily understood, and patients need to be motivated to pursue healthy or preventive behaviors. The American Heart Association (AHA) Center for Health Technology & Innovation and PatientBond are addressing this opportunity with a new research-based program called the Health Motivation Platform (HMP).

The HMP blends the AHA’s science-based CarePlans with psychographic segmentation and digital technology to produce meaningful patient engagement.  This white paper will describe the details of AHA CarePlans, psychographic segmentation and how the HMP works, with underpinning science and other background information.

Using Technology and Psychographic Segmentation to Help Address the Needs of Medically Underserved Populations

On the path to transforming healthcare in America, some of the biggest challenges ahead lie in bridging gaps in care for medically underserved populations. A physician workforce study sponsored by the Association of American Medical Colleges (AAMC) projects a “significant shortage” of primary care physicians, as well as medical and surgical specialists, in the coming decade.

The physician shortage, however, represents just one facet of the complex problem of medically underserved populations. This whitepaper delves deeper into contributing factors and possible approaches for overcoming barriers to care.

Reducing Hospital Readmissions and Promoting Prevention of Cardiovascular Events

Readmissions are a common — and costly — issue for healthcare. Patients who suffer from cardiovascular events are at high risk for winding up back in the hospital in less than a month. Heart failure, which is the leading cause of hospitalization among adults 65 years of age or older in the United States, is also one of the most preventable readmission causes.

The problem is also costly. Annually, more than 1 million patients are hospitalized with a primary diagnosis of heart failure, accounting for a total Medicare expenditure exceeding $17 billion.

But unless patients follow a treatment plan and communicate when there’s a problem, they are much more likely to be readmitted. Good population health, reimbursement rates and publicly reported quality outcomes all rely on successful patient engagement.

Fortunately, there are solutions to this patient engagement challenge.