Leveraging Predictive Analytics with Social Determinants of Health (SDoH) and Psychographic Segmentation for Personalized, Hyper-Relevant Member Engagement
Patient or Member engagement is a key component in educating and activating appropriate behaviors across a population to keep it healthy. This also allows providers to realize maximum reimbursement under a value-based care payment system.
Social Determinants of Health (SDoH) and predictive analytics enable a more accurate risk stratification and pinpointing the right members to engage at the right time with the right intervention. Psychographic segmentation drives personalization of message and channel mix to amplify desired behavior change across a patient or member population.
This whitepaper will discuss how to leverage these factors to execute and track the success of hyper-relevant member engagement. This whitepaper is a companion to the May 23, 2019 webinar.
Download this whitepaper to learn:
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How Social Determinants of Health can be used for more accurate risk stratification in Population Health Management
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How targeted programs can be built based upon each member’s/patient’s propensity to engage
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What psychographic segmentation is and how it can be used to motivate healthy behaviors among members/patients