PatientBond joins Upfront to become the market-leading, personalized patient access and engagement platform.  Read press release

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Vanguard Vaccination Project

The Vanguard Network Vaccination Interview with Casey Albertson

Key Points Include:

  • Psychographics is an effective way to segment groups of people to understand what motivates positive behavior change.

  • PatientBond has identified five segments of people, each one with different views about vaccinations, including against COVID-19.

  • Two segments are most likely to vaccinate: Self Achievers and Direction Takers. Both groups tend to be slightly older, have more diseases, trust physicians and see them more often.

  • Two segments least likely to vaccinate are Balance Seekers and Willful Endurers. They don't go to doctors as much and are suspicious of institutions.

  • Understanding these segments and what motivates them can be used to create more effective communication campaigns to improve vaccination rates.

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