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The PatientBond patient engagement platform leverages healthcare consumer psychographic segmentation and machine learning to target interactions based on personal motivations and channel preferences that drive patient behaviors, delivering truly personalized, multi-channel engagement.

Vaccination Project: What Psychographics Tell Us

Presented on June 1, 2021

*Now Available On Demand*

Session Description

Casey Albertson, SVP Account Management for PatientBond, is interviewed about PatientBond’s COVID-19 vaccination research in this webinar hosted by The Vanguard Network and in partnership with Global Vaccination Advisors. Mr. Albertson discusses psychographic segmentation and how it can be applied to drive COVID-19 vaccinations in communities.

Learning Objectives

  • Determine the psychographic factors motivating vaccinations and vaccine hesitancy

  • Understand the five-segment, healthcare consumer psychographic segmentation model

  • Employ strategies in communities to drive vaccinations

Presenters

Sherry Fox

Founder & CEO

FutureHealth Strategies

Casey Albertson

SVP Account Management

PatientBond

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