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Vaccination Project: What Psychographics Tell Us

Presented on June 1, 2021

Learning Objectives

  • Determine the psychographic factors motivating vaccinations and vaccine hesitancy

  • Understand the five-segment, healthcare consumer psychographic segmentation model

  • Employ strategies in communities to drive vaccinations

Presenters

Sherry Fox

Founder & CEO

FutureHealth Strategies

Casey Albertson

SVP Account Management

PatientBond

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