The PatientBond patient engagement platform leverages healthcare consumer psychographic segmentation and machine learning to target interactions based on personal motivations and channel preferences that drive patient behaviors, delivering truly personalized, multi-channel engagement.
Resound Health Research worked with PatientBond to develop a recruitment program that personalized communications to the target patient audience based on identified psychographic characteristics. Personalized messaging was carefully crafted for each psychographic segment based on the understanding of what motivates each patient in their health choices and communication preferences. The recruitment messaging was then organized into 4 waves of communications through text, emails and automated calls (IVR).
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Increase enrollment through digital channels
Improve automated enrollment over phone enrollment
Accelerate enrollment timeline
Reduce cost per enrollment
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