Improving Clinical Recruitment Enrollment Through Personalized Patient Communications

Resound Health Research worked with PatientBond to develop a recruitment program that personalized communications to the target patient audience based on identified psychographic characteristics. Personalized messaging was carefully crafted for each psychographic segment based on the understanding of what motivates each patient in their health choices and communication preferences. The recruitment messaging was then organized into 4 waves of communications through text, emails and automated calls (IVR).