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The PatientBond patient engagement platform leverages healthcare consumer psychographic segmentation and machine learning to target interactions based on personal motivations and channel preferences that drive patient behaviors, delivering truly personalized, multi-channel engagement.

A PatientBond Whitepaper

Psychographic Segmentation and its Practical Application in Patient Engagement and Behavior Change

Healthcare has taken a "one size fits all" approach to patient engagement, assuming everyone with the same health conditions thinks and acts alike. However, people have unique personalities, motivations and priorities. Psychographic segmentation groups people within a population by these characteristics, and enables a healthcare organization to personalize engagement across a population. Until now, operationalizing psychographic segmentation has been challenging. 

This whitepaper describes PatientBond's proven psychographic segmentation model and discusses how PatientBond operationalizes this approach through digital engagement. Case studies of patient behaviors change with significant results are included in this paper. 

Download this whitepaper to learn: 

  • What psychographic segmentation is and the methodology behind the development of PatientBond's proprietary psychographic model

  • Engagement strategies for PatientBond's five health & wellness psychographic segments

  • How to motivate healthcare consumer behavior change to improve patient health outcomes, loyalty and even patient financial responsibility payments. 

Fill out the form to download a copy of the whitepaper today.