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    The PatientBond patient engagement platform leverages healthcare consumer psychographic segmentation and machine learning to target interactions based on personal motivations and channel preferences that drive patient behaviors, delivering truly personalized, multi-channel engagement.

    Webinar

    Maximizing Revenue with Limited Resources

    Presented on December 9, 2021

    *Now Available On Demand*

    Session Description

    Hosted by Fierce Healthcare: The consumer products, retail and financial industries have relied upon consumer insights and personalized experiences to compete and succeed in a consumer-centric and digitized world. While patients expect their experience to be similar in healthcare, the industry is years behind other businesses in delivering truly consumer-centric experiences. While healthcare providers may not have the marketing budgets enjoyed by the P&Gs, Walmarts and Amazons of the world, many of their approaches can be used to maximize revenue with limited resources.

     

    Learning Objectives

    • Understand psychographic segmentation and how it is used to personalize healthcare consumer engagement

    • Cut costs and drive efficiencies through automation and digitalization

    • Deliver consumer-preferred experiences in healthcare

    Presenters

    Brent Walker

    VP Marketing & Analytics

    PatientBond