The PatientBond patient engagement platform leverages healthcare consumer psychographic segmentation and machine learning to target interactions based on personal motivations and channel preferences that drive patient behaviors, delivering truly personalized, multi-channel engagement.
“Patient engagement” is a popular catch-phrase in the health care industry; however, it is often being addressed as a one-way street, where healthcare providers talk to patients, not with them. Patient engagement is a means, not an end and triggering patient activation and healthy behaviors is critical to positive health outcomes.
To achieve patient activation through effective engagement, we need to understand what motivates healthcare consumers on the individual level. Unlocking these motivations and communication preferences is key to success, and measuring our efforts is crucial for an effective activation strategy.
Download this whitepaper to learn:
Issues with current approaches to patient engagement
Different patient types based on their motivations and approach to health and wellness
Ways to measure the results of patient engagement strategies
Fill out the form to download a copy of the whitepaper today.