The Truth About Patient Engagement and Activation

“Patient engagement” is a popular catch-phrase in the health care industry; however, it is often being addressed as a one-way street, where healthcare providers talk to patients, not with them. Patient engagement is a means, not an end and triggering patient activation and healthy behaviors is critical to positive health outcomes.

To achieve patient activation through effective engagement, we need to understand what motivates healthcare consumers on the individual level. Unlocking these motivations and communication preferences is key to success, and measuring our efforts is crucial for an effective activation strategy.