The PatientBond patient engagement platform leverages healthcare consumer psychographic segmentation and machine learning to target interactions based on personal motivations and channel preferences that drive patient behaviors, delivering truly personalized, multi-channel engagement.
Healthcare Consumerism in Action: Millennials and the New Healthcare Climate
There’s no doubt that the Millennial generation has made its presence keenly felt in most consumer sectors. However, in healthcare, we often focus our attention on the retiring Baby Boomer generation. But millennials are one of the driving forces behind the consumerization of American healthcare, a move causing significant challenges — and unprecedented opportunities — for providers.
Let’s take a look at how the consumerization trend developed, what motivates young healthcare consumers and what the future of healthcare delivery will look like.
Download this whitepaper to learn:
Defining health characteristics of the Millennial generation
Psychographic differences within the Millennial generation
The role of mHealth among Millennials
Fill out the form to download a copy of the whitepaper today.