PatientBond joins Upfront to become the market-leading, personalized patient access and engagement platform.  Read press release

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Leveraging Consumer Insights and Innovative Technologies to Disrupt Healthcare Engagement

Presented on January 26, 2021

Learning Objectives

  • Understand psychographic segmentation and its applications in healthcare marketing

  • Apply psychographic insights to personalize healthcare consumer engagement

  • Use AI and Machine Learning to leverage a vast amount of research and utilization data to constantly improve and enhance patient engagement


Brent Walker

SVP Marketing & Analytics

Natalie Yeadon

CEO & Co-Founder

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