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PatientBond joins Upfront to become the market-leading, personalized patient access and engagement platform.  Read press release

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    The PatientBond patient engagement platform leverages healthcare consumer psychographic segmentation and machine learning to target interactions based on personal motivations and channel preferences that drive patient behaviors, delivering truly personalized, multi-channel engagement.

    Leveraging Consumer Insights and Innovative Technologies to Disrupt Healthcare Engagement

    Presented on January 26, 2021

    *Now Available On Demand*

     

    Session Description

    In the latest episode of Impetus Digital‘s Fireside Chat, Brent Walker, Senior Vice President of Marketing and Analytics at PatientBond, joined Natalie Yeadon, CEO and co-founder of Impetus Digital, to discuss how psychographic segmentation can be used to guide healthcare marketing campaigns, the role of artificial intelligence and machine learning in extracting psychographic insights, and the controversies around using these kinds of data for marketing purposes.

    Learning Objectives

    • Understand psychographic segmentation and its applications in healthcare marketing

    • Apply psychographic insights to personalize healthcare consumer engagement

    • Use AI and Machine Learning to leverage a vast amount of research and utilization data to constantly improve and enhance patient engagement

    Presenters

    Brent Walker

    SVP Marketing & Analytics

    PatientBond

    Natalie Yeadon

    CEO & Co-Founder

    Impetus Digital

    Fill out the form to view our on-demand webinar today.