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The PatientBond patient engagement platform leverages healthcare consumer psychographic segmentation and machine learning to target interactions based on personal motivations and channel preferences that drive patient behaviors, delivering truly personalized, multi-channel engagement.

Leveraging Consumer Insights and Innovative Technologies to Disrupt Healthcare Engagement

Presented on January 26, 2021

*Now Available On Demand*

 

Session Description

In the latest episode of Impetus Digital‘s Fireside Chat, Brent Walker, Senior Vice President of Marketing and Analytics at PatientBond, joined Natalie Yeadon, CEO and co-founder of Impetus Digital, to discuss how psychographic segmentation can be used to guide healthcare marketing campaigns, the role of artificial intelligence and machine learning in extracting psychographic insights, and the controversies around using these kinds of data for marketing purposes.

Learning Objectives

  • Understand psychographic segmentation and its applications in healthcare marketing

  • Apply psychographic insights to personalize healthcare consumer engagement

  • Use AI and Machine Learning to leverage a vast amount of research and utilization data to constantly improve and enhance patient engagement

Presenters

Brent Walker, SVP Marketing & Analytics

PatientBond

Natalie Yeadon, CEO & Co-Founder

Impetus Digital

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