How Urgent Care Can Operate Like the World's Most Successful Consumer and Retail Companies

*Now Available On Demand*

Session Description

Psychographics pertain to consumers’ attitudes, beliefs, lifestyles and personalities, which are core to their motivations and communication preferences. Psychographic segmentation allows urgent care centers to target and engage current and prospective patients according to these characteristics. Companies including Procter & Gamble, Walmart, CVS and Walgreens have used this same approach to successfully influence and change consumer behaviors.

As urgent care is at the forefront of a retail healthcare experience, it is critical that urgent care centers think like the world’s most successful retail companies. This presentation will provide an overview of one of the only proven and actionable psychographic segmentation models in healthcare with case studies covering its application in urgent care, amplifying patient acquisition, loyalty and payment collections.