PatientBond joins Upfront to become the market-leading, personalized patient access and engagement platform.  Read press release

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Watch Overview

Hea!thcare Innovation Webinar

Using Consumer Industry Methods to Enhance Patient Engagement

Presented on July 27, 2022

Learning Objectives

  • Understand the consumer science known as psychographics and its role in healthcare

  • Understand how PatientBond leverages psychographics to drive unparalleled patient engagement

  • Identify the clinical, marketing and RCM applications of psychographics for unmatched results


Mark Hagland

Editor-in-Chief, hea!thcare innovation

Endeavor Business Media

Brent Walker

SVP Marketing & Analytics