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The PatientBond patient engagement platform leverages healthcare consumer psychographic segmentation and machine learning to target interactions based on personal motivations and channel preferences that drive patient behaviors, delivering truly personalized, multi-channel engagement.

A PatientBond Case Study

How Psychographic Segmentation & Digital Engagement Improve Health Outcomes

“We are using PatientBond’s psychographics and capabilities to better know our members and personalize their healthcare journeys.”

A large, private health plan asked for PatientBond’s help with health and wellness initiatives designed to increase member actions and engagement for key quality measures. The health plan also had a number of members who had earned rewards for wellness activities, but the members had not created accounts to receive and use their rewards dollars. 

When PatientBond’s outreach campaign work began mid-year, the health plan had more than 75,000 members who still needed to complete essential preventive health screenings that calendar year. PatientBond’s campaigns were focused on motivating members to complete these specific screenings.

Download this two-page case study to learn how patient experience and health outcomes improved with PatientBond:

  • Used psychographic insights to design a “last ditch effort” letter to member targets for colon cancer screening

  • Created psychographic segment-based digital communications for a wellness rewards initiative and a health risk assessment campaign to improve patient care outcomes

  • Generated a 57% increase in response rates to the colon cancer screening letter, a 41.8% response rate to the wellness rewards initiative and a 57.8% response rate to the health risk assessment

Fill out the form to download a copy of the case study today.