The PatientBond patient engagement platform leverages healthcare consumer psychographic segmentation and machine learning to target interactions based on personal motivations and channel preferences that drive patient behaviors, delivering truly personalized, multi-channel engagement.
MedAD Sherpa* is a broker/advisor helping Medicare eligible consumers in Ohio and Kentucky choose a Medicare Advantage plan. MedAd Sherpa saw no difference in its rate of growth after pursuing a marketing campaign including TV, radio and direct mail. Based on the recommendation of a major local Employee Benefits Consultant, MedAd Sherpa approached PatientBond to determine whether its psychographic segmentation model could boost its membership.
*Actual customer name blinded by request
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Double healthcare consumer response rate
Reduce marketing spend
Achieve a 7:1 ROI
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