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Enhancing Urgent Care Clinics’ Financial Performance through Differentiated Patient Engagement and Behavior Change

Presented on Thursday, Feb. 9, 2017

Learning Objectives

  • Extend an urgent care center’s patient relationship beyond the clinical environment with post-visit follow-up, marketing and promotion of additional services (e.g., screenings, physicals, flu shots, etc

  • Increase patient satisfaction to drive loyalty and repeat visits leveraging data from an urgent care center's Practice Management system

  • Improve an urgent care center's financial performance through increased revenues, cost reductions and resource efficiencies

  • Participants will also learn how psychographic segmentation and customized messaging will significantly improve patient loyalty and marketing communications to drive superior business performance


Casey Albertson



Brent Walker

SVP Marketing & Analytics


Peter Friend

Managing Director

Berkeley Research Group

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