Learning Objectives
Extend an urgent care center’s patient relationship beyond the clinical environment with post-visit follow-up, marketing and promotion of additional services (e.g., screenings, physicals, flu shots, etc
Increase patient satisfaction to drive loyalty and repeat visits leveraging data from an urgent care center's Practice Management system
Improve an urgent care center's financial performance through increased revenues, cost reductions and resource efficiencies
Participants will also learn how psychographic segmentation and customized messaging will significantly improve patient loyalty and marketing communications to drive superior business performance
Casey Albertson
President
PatientBond
Brent Walker
SVP Marketing & Analytics
PatientBond
Peter Friend
Managing Director
Berkeley Research Group