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The PatientBond patient engagement platform leverages healthcare consumer psychographic segmentation and machine learning to target interactions based on personal motivations and channel preferences that drive patient behaviors, delivering truly personalized, multi-channel engagement.

A PatientBond & Fierce Markets Whitepaper

Engaging Medically Underserved Patients

Using Technology and Psychographic Segmentation to Help Address the Needs of Medically Underserved Populations

Using Technology and Psychographic Segmentation to Help Address the Needs of Medically Underserved Populations

On the path to transforming healthcare in America, some of the biggest challenges ahead lie in bridging gaps in care for medically underserved populations. A physician workforce study sponsored by the Association of American Medical Colleges (AAMC) projects a “significant shortage” of primary care physicians, as well as medical and surgical specialists, in the coming decade.

The physician shortage, however, represents just one facet of the complex problem of medically underserved populations. This whitepaper delves deeper into contributing factors and possible approaches for overcoming barriers to care.

Download the whitepaper to learn:

  • What the medically underserved designation means

  • What barriers stand in the way of better health outcomes

  • How to take a multi-pronged approach to engage the medically underserved

  • How psychographic segmentation and adaptive technology can enhance engagement and drive behavior change among the medically underserved

Fill out the form to download a copy of the whitepaper today.