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PatientBond joins Upfront to become the market-leading, personalized patient access and engagement platform.  Read press release

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    The PatientBond patient engagement platform leverages healthcare consumer psychographic segmentation and machine learning to target interactions based on personal motivations and channel preferences that drive patient behaviors, delivering truly personalized, multi-channel engagement.

    Webinar

    HFMA: Driving Market Share and Revenue Using Consumer Industry Science

    Presented on March 19, 2020

    *Now Available On Demand*

     

    Session Description

    In this webinar hosted by the Healthcare Financial Management Association (HFMA), learn about how consumer industry science can be used by a healthcare organization to grow market share and revenue. Personalized engagement based on psychographic segmentation and digital communications, used extensively by companies such as Procter & Gamble, Walmart, CVS and Chase Bank, can significantly grow a provider’s business and improve cash flow.

    Learning Objectives

    • Understand the Brand Building Framework and psychographic segmentation to drive market share

    • Use healthcare consumer insights and digital engagement solutions to acquire and retain loyal patients

    • Determine how to integrate these solutions with current work processes

    Presenters

    Brent Walker

    SVP Marketing & Analytics

    PatientBond

    Fill out the form to view our on-demand webinar today.