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The PatientBond patient engagement platform leverages healthcare consumer psychographic segmentation and machine learning to target interactions based on personal motivations and channel preferences that drive patient behaviors, delivering truly personalized, multi-channel engagement.

A PatientBond Whitepaper

Driving COVID-19 Vaccinations Using Healthcare Consumer Psychographic Segmentation: Research Insights and Solutions

A Collaboration Between Becker's Healthcare and PatientBond

The healthcare system is mobilizing to promote and manage the distribution of COVID-19 vaccines. Consumer demand for the vaccine is high; however, not everyone is receptive to a COVID-19 vaccination. It is estimated that just over half of adults in the United States will get a COVID-19 vaccination, but most would wait months to get it. What are healthcare organizations' strategies for accelerating uptake among those who take a wait-and-see approach? PatientBond conducted national market research in late February 2021 with a focus on psychographics to understand consumers' reasons for avoiding a vaccination and what is needed to overcome these challenges.

Download this whitepaper, coproduced with Becker's, to learn:

  • Who is most (and least) likely to get a COVID-19 vaccination.

  • Why healthcare consumers might avoid a COVID-19 vaccination.

  • How psychographic segmentation can facilitate uptake of the COVID-19 vaccine.

Fill out the form to download a copy of the whitepaper today.