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    The PatientBond patient engagement platform leverages healthcare consumer psychographic segmentation and machine learning to target interactions based on personal motivations and channel preferences that drive patient behaviors, delivering truly personalized, multi-channel engagement.

    Webinar

    HFMA: Using Consumer Science to Amplify Patient Payments and Bad Debt Collections in the Digital Age

    Presented on February 5, 2020

    *Now Available On Demand*

     

    Session Description

    In this webinar, learn about how to leverage a consumer science known as psychographic segmentation to personalize patient engagement and motivate desired behaviors, such as paying outstanding patient balances. Integrated with a digital communications platform, this approach can significantly increase patient payments, drive quicker payments and reduce bad debt, statement printing, postage costs and staff hours for follow-up.

    Learning Objectives

    • Understand the consumer science known as psycho-graphic segmentation and how to use it to increase patient payments

    • Use digital workflows to save money on paper, people, and postage

    • Augment your current patient payment workflow(s) to maximize collections

    Presenters

    Brent Walker

    SVP Marketing & Analytics

    PatientBond

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