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Watch Overview


HFMA: Using Consumer Science to Amplify Patient Payments and Bad Debt Collections in the Digital Age

Presented on February 5, 2020

Learning Objectives

  • Understand the consumer science known as psycho-graphic segmentation and how to use it to increase patient payments

  • Use digital workflows to save money on paper, people, and postage

  • Augment your current patient payment workflow(s) to maximize collections


Brent Walker

SVP Marketing & Analytics

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