The PatientBond patient engagement platform leverages healthcare consumer psychographic segmentation and machine learning to target interactions based on personal motivations and channel preferences that drive patient behaviors, delivering truly personalized, multi-channel engagement.
“I have always thought, wouldn’t it be great if we could leverage the marketing secrets of the most successful consumer product companies and repurpose their leading-edge techniques and tools into the healthcare sector. Then maybe, just maybe, we could use these powers for good to motivate lots of people to make healthier choices.”
- Keith Maccannon, Director of Marketing, Community Relations and Outreach, AmeriHealth Caritas District of Columbia
AmeriHealth Caritas District of Columbia is the largest Medicaid Managed Care Organization in the District of Columbia with more than 100,000 members. AmeriHealth Caritas DC offered a 24/7 telehealth services option for common, uncomplicated illnesses and issues, yet some members continued to use Emergency Room services unnecessarily. Amerihealth Caritas DC worked with PatientBond to encourage telehealth sign-up and utilization. Moreover, this effort was undertaken during the height of the COVID-19 pandemic.
Download this case study to learn how AmeriHealth Caritas DC and PatientBond:
An increase in telehealth registrations by 7.5X
Found that two member types (psychographic segments) accounted for over 80% of all sign-ups
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