Health Motivation Platform Whitepaper

While health care providers agree that patient education is critical, they also know it’s only effective when it turns into action. Health information needs to be provided to patients in a way that is readily accepted and easily understood, and patients need to be motivated to pursue healthy or preventive behaviors. The American Heart Association (AHA) Center for Health Technology & Innovation and PatientBond are addressing this opportunity with a new research-based program called the Health Motivation Platform (HMP).

The HMP blends the AHA’s science-based CarePlans with psychographic segmentation and digital technology to produce meaningful patient engagement.  This white paper will describe the details of AHA CarePlans, psychographic segmentation and how the HMP works, with underpinning science and other background information.