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The PatientBond patient engagement platform leverages healthcare consumer psychographic segmentation and machine learning to target interactions based on personal motivations and channel preferences that drive patient behaviors, delivering truly personalized, multi-channel engagement.

CASE STUDY FOR HOSPITALS AND HEALTH PLANS

How TriHealth Used Member Segmentation to Customize Outreach

Using psychographic segmentation to go beyond simple outreach

“After TriHealth started using psychographic segmentation, it saw a 28% reduction in at least one “risk” in participants (for example, reducing BMI, lowering A1c levels, decreasing blood pressure, increasing physical activity, etc.).”

This Advisory Board case study focuses on TriHealth, a leading health system in Cincinnati, Ohio, and its use of PatientBond’s psychographic segmentation model with its health coaches to motivate lifestyle modifications among its wellness program participants.

This publication also includes a case study of how PatientBond’s psychographic model and digital member communications helped AmeriHealth Caritas, a managed Medicaid plan, increase telehealth registrations 7.5X to reduce unnecessary emergency room visits.

Download this case study to learn how:

  • TriHealth’s employer client saw 83% of their participating employees make substantial progress on their health goals

  • TriHealth saved a single employer $621,000 in a year

  • TriHealth’s employer clients achieved a 5 to 1 ROI

Fill out the form to download a copy of the case study today.