How Psychographic Segmentation & Digital Marketing Boost Patient Acquisition

“PatientBond’s psychographic segmentation model and consumer insights have significantly boosted the effectiveness of our clinics’ marketing and patient acquisition efforts.”

Statcare Urgent Care, a chain of urgent care centers based around New York City, uses digital marketing (e.g., banner advertisements) to promote its services and differentiate its brand in a crowded marketplace.

While its efforts have yielded good results, Statcare’s growth rate had begun to level off. A progressive business, Statcare recognized that its “one size fits all” messaging could be enhanced with consumer insights and psychographic segmentation.