Resources
Case Studies

A PatientBond Case Study
MedBridge, a two-clinic outpatient group in West Virginia, envisions a future of managing conditions effortlessly through technology and closing the gap between the patient and the provider. Part of that vision involves robust patient messaging, so they entrusted PatientBond to help them increase patient loyalty and patient visits.

A PatientBond Case Study
Midwest Express Clinic found that their employees were having to spend more of their time making phone calls to patients, which wasted staff time and hurt patient engagement. They turned to PatientBond to help reduce these staff burdens while increasing patient satisfaction.

A PatientBond Case Study
Higher Satisfaction Rates through Personalized Engagement
AccordiaRX*, a leading specialty pharmacy, uses leading-edge technologies and targeted communication strategies to give patients the tools they need to manage complex and chronic conditions. Through ongoing collaboration with PatientBond, AccordiaRX has improved patient satisfaction through personalized text and email communications to each patient’s psychographic profile.
*Actual customer name blinded by request
White Papers

PatientBond operationalizes this consumer industry methodology through digital engagement
Healthcare has taken a "one size fits all" approach to patient engagement, assuming everyone with the same health conditions thinks and acts alike. However, people have unique personalities, motivations and priorities. Psychographic segmentation groups people within a population by these characteristics, and enables a healthcare organization to personalize engagement across a population. Until now, operationalizing psychographic segmentation has been challenging.
This whitepaper describes PatientBond's proven psychographic segmentation model and discusses how PatientBond operationalizes this approach through digital engagement. Case studies of patient behavior change with significant results are included in this paper.

Shaping the Patient Experience
Hea!thcare Innovation Patient Engagement Executive Handbook
In this whitepaper, Hea!thcare Innovation shares their results from their 2022 patient engagement survey, which dives into the challenges of implementing these programs.
This guide also shares insights from executive leaders in the patient engagement and experience space including PatientBond's CEO Justin Dearborn, who emphasizes that the patient engagement strategy should avoid haphazard changes and come up with solutions that encompass the entire patient journey.
"I would ask, are they truly pursuing a patient experience that meets customer expectations, or just adding incremental changes or tactics? If the total experience, including clinician and staff interactions, and 360-degree touchpoints, aren’t included, it won’t end up being a seamless experience."
- Justin Dearborn, CEO at PatientBond

A KLAS Research Spotlight Report
KLAS examines PatientBond's performance among its clients in better personalizing care for patients
KLAS is an independent research firm dedicated to providing accurate, honest, impartial insights for the healthcare IT industry.
This report focuses on how 22 healthcare organizations are improving patient experiences with the PatientBond Patient Engagement Platform.
Tip Sheets

A PatientBond Infographic
Customizing Health Coaching Through Patient Segmentation

A PatientBond Infographic
Boost Medicare Advantage Member Adherence Using Psychographics
Download our infographic to learn more about personalizing Medicare Advantage communications and motivating healthy behaviors using PatientBond’s proven psychographic segmentation model.

A PatientBond Infographic
Personalize Medicare Advantage Marketing with Member Psychographics
Download our infographic to learn more about preferred marketing channels for each member segment for more impactful Medicare Advantage member marketing.
Webinars

A hea!thcare innovation Patient Engagement Virtual Day Fireside Chat
Presented on July 27, 2022

Faster Payments, Huge Statement Savings: It’s your Money, Stop Leaving it on the Table
Presented on July 14, 2022

Reduce hospital readmissions by using personalized, emotional-based digital communications
Presented on June 22, 2022
Videos
testimonial videos
Part 1: Patient Payments & Receivables
In Part 1 of this 3-part series, Dr. Troy Dinkel, Chief Operating Officer of Total Access Urgent Care (TAUC) in St. Louis, Missouri, discusses how PatientBond is helping his chain of 19 urgent care centers (and growing) improve patient collections. TAUC is always looking to do things better, and they recognize that sending multiple printed statements through the mail is inefficient and wasteful. PatientBond automated this process, increasing collections 4X while reducing costs of engagement, resulting in a high Return On Investment.
Part 2: Patient Surveys & Satisfaction
In Part 2 of this 3-part series, Dr. Troy Dinkel of Total Access Urgent Care (TAUC) focuses on patient satisfaction and the improvement of processes to meet the needs of TAUC patients. TAUC wanted a way to manage the feedback from 300,000 patients and facilitate excellent Word of Mouth referrals. PatientBond automated patient surveys and developed a dashboard for TAUC to monitor the performance of each of its 19 sites, garnering great patient reviews reflecting TAUC’s excellent service.
Part 3: Patient Call Backs & Follow-Up
In Part 3 of this 3-part series, Dr. Troy Dinkel of Total Access Urgent Care (TAUC) shares the challenge of following up with every patient after a visit, especially during the busy flu season when staff members are going home 2-3 hours late due to high patient traffic. PatientBond automated this follow-up, allowing TAUC to catch up on calls that had fallen behind and efficiently reach all other patents after their visit. Moreover, patients with questions are directed to senior staff members for immediate response, driving high satisfaction and loyalty.
Part 1: Increasing Patient Payment and Debt Collections
Part 2: Psychographics and Expanded Use Cases
Patient Engagement and Process Improvement
patientbond videos
hea!thcare innovation Summit Series: Using Consumer Industry Methods to Enhance Patient Engagement
Consumerism and Patient-Centricity are popular buzzwords in healthcare, but are providers employing the methods used by the most successful consumer products and retail companies to engage and activate patient behaviors? Learn how progressive health systems are now leveraging a consumer science known as psychographics to enhance patient engagement by harnessing patient motivations and communication preferences to surpass their clinical and financial goals. This hea!thcare innovation Fireside Chat features Brent Walker, SVP Marketing and Analytics for PatientBond, who previously spent 20 years at Procter & Gamble leading brand planning, customer marketing and psychographic modeling for P&G's Healthcare Division.
hea!thcare innovation Interview with PatientBond CEO
hea!thcare innovation Editor-in-Chief Mark Hagland interviews PatientBond CEO Justin Dearborn about the company and how we use psychographic segmentation to foster member and patient engagement.
Health Evolution Interview with PatientBond CEO
PatientBond CEO Justin Dearborn sits down with Health Evolution to talk about healthcare consumer science and its role in patient and member engagement.
WTTW Segment: How to Safely Celebrate Holidays Amid the Latest COVID-19 Surge
The December 22, 2021 episode of WTTW Chicago Tonight features Dr. Jeff Bohmer, Chief Medical Officer at PatientBond. In the segment, he talks about how his hospital is doing, the recently FDA-approved Pfizer COVID-19 pill, current conditions with the Omicron variant and how to safely gather over the 2021 holiday season.
A Joint Venture of PatientBond and the American Heart Association
This video describes the Health Motivation Platform, a suite of digital engagement and communication solutions that combine the Association’s science-based CarePlans and content with PatientBond’s personalized, digital engagement technology to address Condition Management, Hospital Readmission Reduction and General Population wellness.
Presentation at the American Heart Association Center for Health Technology and Innovation Forum 2017
This video shows the presentation Brent Walker, SVP Marketing & Analytics, PatientBond, gave at the AHA Center for Health Technology and Innovation Forum 2017 on October 4, 2017. In this presentation, Brent discusses the application of psychographic segmentation and the PatientBond platform in cardiovascular health, sharing case studies with results on the reduction of 30 day hospital readmissions.