Resources

In Part 1 of this 3-part series, Dr. Troy Dinkel, Chief Operating Officer of Total Access Urgent Care (TAUC) in St. Louis, Missouri, discusses how PatientBond is helping his chain of 19 urgent care centers (and growing) improve patient collections. TAUC is always looking to do things better, and they recognize that sending multiple printed statements through the mail is inefficient and wasteful. PatientBond automated this process, increasing collections 4X while reducing costs of engagement, resulting in a high Return On Investment.

In Part 2 of this 3-part series, Dr. Troy Dinkel of Total Access Urgent Care (TAUC) focuses on patient satisfaction and the improvement of processes to meet the needs of TAUC patients. TAUC wanted a way to manage the feedback from 300,000 patients and facilitate excellent Word of Mouth referrals. PatientBond automated patient surveys and developed a dashboard for TAUC to monitor the performance of each of its 19 sites, garnering great patient reviews reflecting TAUC’s excellent service.

In Part 3 of this 3-part series, Dr. Troy Dinkel of Total Access Urgent Care (TAUC) shares the challenge of following up with every patient after a visit, especially during the busy flu season when staff members are going home 2-3 hours late due to high patient traffic. PatientBond automated this follow-up, allowing TAUC to catch up on calls that had fallen behind and efficiently reach all other patents after their visit. Moreover, patients with questions are directed to senior staff members for immediate response, driving high satisfaction and loyalty.

This video describes the Health Motivation Platform, a suite of digital engagement and communication solutions that combine the Association’s science-based CarePlans and content with PatientBond’s personalized, digital engagement technology to address Condition Management, Hospital Readmission Reduction and General Population wellness.

This video shows the presentation Brent Walker, SVP Marketing & Analytics, PatientBond, gave at the AHA Center for Health Technology and Innovation Forum 2017 on October 4, 2017. In this presentation, Brent discusses the application of psychographic segmentation and the PatientBond platform in cardiovascular health, sharing case studies with results on the reduction of 30 day hospital readmissions.

Psychographics pertain to people’s attitudes, values, lifestyles and personalities, and are the key to understanding healthcare consumers’ motivations. Segmenting people by these characteristics allows you to target and deliver communications that resonate more effectively and increase the likelihood of behavior change. The psychographic segmentation model used by PatientBond was developed by healthcare consumer experts from Procter & Gamble who led such work for its Healthcare division during their careers at P&G. The model is 91.1% accurate at identifying a consumer’s psychographic profile, and each segment has its own unique approaches to health and wellness, motivations for behavior change and communication preferences.

Consumer Psychology + Adaptive Technology: Automating Patient Engagment This video describes Patientbond's functionality services, use cases and results. Learn how PatientBond easily integrates with any clinical and administrative system for providers and payers to automate patient engagement (emails, text messages, Interactive Voice Response) customized with psychographic messaging.

This video captures the introduction to CustomerBond 2020, a presentation on PatientBond’s July 2020 market research insights on health consumer attitudes and behaviors in the era of COVID-19 and a Healthcare Executive Panel discussing the challenges and opportunities facing their businesses during the pandemic. CustomerBond is PatientBond’s annual customer appreciation event, held virtually this year due to COVID-19.

Kevin O’Leary aka Mr. Wonderful says that healthcare executives must understand the attitudes, priorities and motivations of patients to influence their decisions, like choosing them for care. PatientBond psychographics and data are key to driving patient traffic, revenue and market share.