31% | Living for Today
Willful Endurers live in the “here and now” and believe there are more important things to focus on than improving their health for the future.
The personality attributes of Willful Endurers are not necessarily unhealthy, but they do what they like, when they like, and are less likely to change their habits. They are self-reliant people and can withstand anything life throws at them, going to the doctor only when they absolutely must.
Statements with which Willful Endurers are statistically (95% confidence) more likely to agree relative to all other psychographic segments:
“I don’t want to give up the things I enjoy; I may over-indulge in unhealthy habits (e.g., eating, alcohol, smoking), but I enjoy these habits.”
“I know what I should be doing to be healthy, but I don’t make my health a priority.”
“I consider myself a ‘couch potato.’”
Keys to Engagement
Tell/show how they will benefit from recommendations today
Get the commitment to the first step versus a whole care plan
Validate their efforts to-date
Patient Classifier: Which Segment are You?
Effective patient engagement requires a deep understanding of an individual’s core beliefs, values and motivations. Psychographic segmentation allows you to personalize care and communications according to these characteristics, activating desired patient behaviors to achieve outstanding clinical and business results.