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Psychographic Segmentation

PatientBond customizes communications according to patients’ psychographic profiles to enhance the likelihood of patient activation

Keys to Engagement

  • Tell/show how they will benefit from recommendations today

  • Get the commitment to the first step versus a whole care plan

  • Validate their efforts to-date

Self-Achievers
Balance Seekers
Direction Takers
Priority Jugglers
Willful Endurers

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