{% color "primary" color="#990051", export_to_template_context=True %} /* change your site's color here */
{% color "secondary" color="#ef4044", export_to_template_context=True %} /* change your site's secondary color here */
{% color "grad1" color="", export_to_template_context=True %} /* change your site's color here */
{% color "grad2" color="", export_to_template_context=True %} /* change your site's secondary color here */
{% set baseFontFamily = "Helvetica Neue" %} /* Add the font family you wish to use. You may need to import it above. */
{% set headerFontFamily = "Helvetica Neue" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */
{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */
{% set boxContainerWidth = "1200px" %} /* 'none' makes your site full width. Match the 'pageCenter' value to make it boxed. */
{% set pageCenter = "1400px" %} /* This sets the width of the website */
{% set headerType = "static" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */
{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */
{% set baseFontWeight = "300" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */
{% set headerFontWeight = "300" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */
{% set buttonRadius = '2px' %} /* "2px" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */
SELF ACHIEVERS | BALANCE SEEKERS | PRIORITY JUGGLERS | DIRECTION TAKERS | WILLFUL ENDURERS
Self Achievers are the most proactive when it comes to their wellness, investing what is necessary toward their health and appearance.
Self Achievers may actually have health issues, but they stay on top of them with regular medical check-ups, health screenings, and research.
Self Achievers are task oriented, and will tackle a challenge if they are given measurable goals.
Statements with which Self Achievers are statistically (95% confidence) more likely to agree relative to all other psychographic segments:
Self Achievers are the most proactive when it comes to their wellness, investing what is necessary for their health and appearance. They stay on top of health issues with regular medical check-ups, screenings, and research. Motivated by goals and achievement, Self Achievers will tackle a challenge if they are given progress measures.
Balance Seekers are generally proactive in their health and are wellness-oriented. They are open to many ideas, sources of information and treatment options when it comes to their healthcare. Balance Seekers themselves – not healthcare professionals – define what success looks like in their health. Having choices is very important for these types.
Priority Jugglers are very busy with many responsibilities. Because of these commitments, they may invest in their own wellbeing and are reactive when it comes to their own, personal health issues. However, Priority Jugglers are very proactive when it comes to their family’s health and will make sure their loved ones receive the care they need.
Direction Takers believe their physician is the most credible resource for their healthcare needs. They look to healthcare professionals for direction and guidance because of their credentials. However, Direction Takers may not always follow advice, not because they disagree, but because they have trouble incorporating them into their daily routine.
Willful Endurers live in the “here and now” and believe there are more important things to focus on than their health. They are not necessarily unhealthy, but they do what they like, when they like, and have a difficult time changing habits. They are self-reliant and can withstand anything life throws at them, going to the doctor only when they must.
OUR CALLING
PatientBond’s mission is to leverage Healthcare Consumer Insights and Innovative Technology Solutions to help its clients better navigate the rise of consumerism in healthcare and the shift to value based reimbursements by building a tighter bond with their patient/member population and improving overall health outcomes. PatientBond’s highly configurable, digital communications platform supports a diverse set of workflows focused on improving patient acquisition, patient loyalty and health outcomes through differentiated and proven applications, resources and capabilities.
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