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Psychographic Segmentation

PatientBond customizes communications according to patients’ psychographic profiles to enhance the likelihood of patient activation

Keys to Engagement

Statements with which Self Achievers are statistically (95% confidence) more likely to agree relative to all other psychographic segments:

  • Provide goals, progress measures

  • Highlight credentials, expertise

  • Frame desired behaviors in terms of achievement, overcoming challenges

Self-Achievers
Balance Seekers
Direction Takers
Priority Jugglers
Willful Endurers

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