18% | Family & Duty
Priority Jugglers are very busy with many responsibilities. Because of all these responsibilities, Priority Jugglers may not take the time to invest in their own wellbeing and are reactive when it comes to health issues.
However, Priority Jugglers are very proactive people when it comes to their family’s health and will make sure their loved ones receive the care they need.
Statements with which Priority Jugglers are statistically (95% confidence) more likely to agree relative to all other psychographic segments:
“I don’t let being sick get in the way of my family.”
“I’m more worried about other family members’ health than my own.”
“I don’t let being sick get in the way of my work.”
Keys to Engagement
Appeal to their sense of duty and commitment
Acknowledge how busy they are
Offer group or peer learning opportunities
Patient Classifier: Which Segment are You?
Effective patient engagement requires a deep understanding of an individual’s core beliefs, values and motivations. Psychographic segmentation allows you to personalize care and communications according to these characteristics, activating desired patient behaviors to achieve outstanding clinical and business results.