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Psychographic Segmentation

PatientBond customizes communications according to patients’ psychographic profiles to enhance the likelihood of patient activation

Keys to Engagement

  • Tell them what they need to do; be specific

  • Credentials and authority are important

  • Discuss how to fit recommendations into their daily routine

Self-Achievers
Balance Seekers
Direction Takers
Priority Jugglers
Willful Endurers

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