15% | Specific & Directive
Direction Takers believe their physician is the most credible resource for their healthcare needs. Direction Takers like to “cut to the chase” and do not like to be asked a lot of questions; these patient types look to their physician and other healthcare professionals for direction and guidance because of their expertise and credentials.
The character personality traits of Direction Takers make them more likely to go to the doctor at the first sign of health concerns. However, Direction Takers may not always follow a physician’s advice – not because they disagree with his/her recommendations, but because it is often difficult to work these recommendations into their routine.
Statements with which Direction Takers are statistically (95% confidence) more likely to agree relative to all other psychographic segments:
“I do whatever the doctor tells me.”
“I will go to the doctor at the first sign of health concerns.”
“There is a right way of doing things and a wrong way of doing things.”
Keys to Engagement
Tell them what they need to do; be specific
Credentials and authority are important
Discuss how to fit recommendations into their daily routine
Patient Classifier: Which Segment are You?
Effective patient engagement requires a deep understanding of an individual’s core beliefs, values and motivations. Psychographic segmentation allows you to personalize care and communications according to these characteristics, activating desired patient behaviors to achieve outstanding clinical and business results.