17% | Choices, Context, Candor
Balance Seekers are generally proactive in their health and are wellness-oriented. Behavioral trait examples of Balance Seekers are that they are open to many ideas, sources of information, and treatment options when it comes to their healthcare.
However, Balance Seekers themselves – not healthcare professionals – define what success looks like in their health. Physicians and other healthcare professionals are useful resources, but not the only resources, for leading a healthy life.
Statements with which Balance Seekers are statistically (95% confidence) more likely to agree relative to all other psychographic segments:
“I like to take care of myself and don’t like going to the doctor unless I’m really sick.”
“Physicians are just one resource for me; I consider many sources when managing my health & wellbeing.”
And Balance Seekers are statistically the least likely to agree with this statement:
“My doctor is the most credible authority for my health & wellness needs.”
Keys to Engagement
Offer choices, options
Provide data, reasons and the “why” behind a recommendation
Give interesting and unique information/education
Patient Classifier: Which Segment are You?
Effective patient engagement requires a deep understanding of an individual’s core beliefs, values and motivations. Psychographic segmentation allows you to personalize care and communications according to these characteristics, activating desired patient behaviors to achieve outstanding clinical and business results.