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Psychographic Segmentation

PatientBond customizes communications according to patients’ psychographic profiles to enhance the likelihood of patient activation

Keys to Engagement

  • Offer choices, options

  • Provide data, reasons and the “why” behind a recommendation

  • Give interesting and unique information/education

Self-Achievers
Balance Seekers
Direction Takers
Priority Jugglers
Willful Endurers

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