Copy the code below and paste it in place of the code in the stylesheet in order to make these changes affect all your pages.

{% color "primary" color="#990051", export_to_template_context=True %} /* change your site's color here */

{% color "secondary" color="#ef4044", export_to_template_context=True %} /* change your site's secondary color here */

{% color "grad1" color="", export_to_template_context=True %} /* change your site's color here */

{% color "grad2" color="", export_to_template_context=True %} /* change your site's secondary color here */

{% set baseFontFamily = "Helvetica Neue" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Helvetica Neue" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set boxContainerWidth = "1200px" %} /* 'none' makes your site full width. Match the 'pageCenter' value to make it boxed. */

{% set pageCenter = "1400px" %} /* This sets the width of the website */

{% set headerType = "static" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "300" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "300" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '2px' %} /* "2px" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Psychographic Segmentation

PatientBond customizes communications according to patients’ psychographic profiles to enhance the likelihood of patient activation

 

SELF ACHIEVERS     |     BALANCE SEEKERS     |     PRIORITY JUGGLERS     |     DIRECTION TAKERS    |    WILLFUL ENDURERS

 

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Balance Seekers

Balance Seekers are generally proactive in their health and are wellness-oriented. Balance Seekers are open to many ideas, sources of information, and treatment options when it comes to their healthcare.

However, Balance Seekers themselves – not healthcare professionals define what success looks like in their health. Physicians and other healthcare professionals are useful resources, but not the only resources, for leading a healthy life.

Statements with which Balance Seekers are statistically (95% confidence) more likely to agree relative to all other psychographic segments:

  • “I like to take care of myself and don’t like going to the doctor unless I’m really sick.”
  • “Physicians are just one resource for me; I consider many sources when managing my health & wellbeing.”

And Balance Seekers are statistically the least likely to agree with this statement:

  • “My doctor is the most credible authority for my health & wellness needs.”

Keys to Engagement

  • Offer choices, options
  • Provide data, reasons and the “why” behind a recommendation
  • Give interesting and unique information/education

Comparisons of email communications with versions customized for each Psychographic Segment to illustrate segment-specific language:

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Self Achievers are the most proactive when it comes to their wellness, investing what is necessary for their health and appearance. They stay on top of health issues with regular medical check-ups, screenings, and research. Motivated by goals and achievement, Self Achievers will tackle a challenge if they are given progress measures.

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Balance Seekers are generally proactive in their health and are wellness-oriented. They are open to many ideas, sources of information and treatment options when it comes to their healthcare. Balance Seekers themselves – not healthcare professionals – define what success looks like in their health. Having choices is very important for these types.

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Priority Jugglers are very busy with many responsibilities. Because of these commitments, they may invest in their own wellbeing and are reactive when it comes to their own, personal health issues. However, Priority Jugglers are very proactive when it comes to their family’s health and will make sure their loved ones receive the care they need.

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Direction Takers believe their physician is the most credible resource for their healthcare needs. They look to healthcare professionals for direction and guidance because of their credentials. However, Direction Takers may not always follow advice, not because they disagree, but because they have trouble incorporating them into their daily routine.

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Willful Endurers live in the “here and now” and believe there are more important things to focus on than their health. They are not necessarily unhealthy, but they do what they like, when they like, and have a difficult time changing habits. They are self-reliant and can withstand anything life throws at them, going to the doctor only when they must.

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Breakthroughs in Patient Engagement and Behavior Change:

Reducing Hospital Readmissions and Promoting Prevention of Cardiovascular Events
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