Copy the code below and paste it in place of the code in the stylesheet in order to make these changes affect all your pages.

{% color "primary" color="#990051", export_to_template_context=True %} /* change your site's color here */

{% color "secondary" color="#ef4044", export_to_template_context=True %} /* change your site's secondary color here */

{% color "grad1" color="", export_to_template_context=True %} /* change your site's color here */

{% color "grad2" color="", export_to_template_context=True %} /* change your site's secondary color here */

{% set baseFontFamily = "Helvetica Neue" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Helvetica Neue" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set boxContainerWidth = "1200px" %} /* 'none' makes your site full width. Match the 'pageCenter' value to make it boxed. */

{% set pageCenter = "1400px" %} /* This sets the width of the website */

{% set headerType = "static" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "300" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "300" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '2px' %} /* "2px" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Psychographic Segmentation

Targeted communications aligned to personal traits and motivations that drive patient behaviors

Watch this video (3:41) to learn more about Psychographic Segmentation:

 

Psychographics: The Key to Motivating Healthcare Consumer Behaviors

Psychographics pertain to people’s attitudes, values, lifestyles and personalities and are the key to understanding healthcare consumers’ motivations. Segmenting people by these characteristics allows you to target and deliver communications that resonate more effectively and increase the likelihood of behavior change.

The psychographic segmentation model used by PatientBond was developed by healthcare consumer experts from Procter & Gamble, who led such work for P&G's healthcare division. The model is 91.1% accurate at identifying a consumer’s psychographic profile, and each segment has its own unique approaches to health and wellness, motivations for behavior change and communication preferences.

 

Actionable Insights

PatientBond uses psychographic insights to create personalized messaging that will appeal to healthcare consumers based on their psychographic profiles. There are five psychographic segments, each with a unique set of motivations and communication preferences requiring a different engagement strategy. Only PatientBond uses a proven psychographic segmentation model to personalize communications, achieving unrivaled business and clinical results for our clients.

 

PatientBond Blog

The Next Level

Recent Posts

Reducing Missed Patient Appointments in a Multi-Speciality, Multi-Clinic Provider Group

Document Icon Case Study
DOWNLOAD CASE STUDY ⇩
REDUCING_MISSED_APPTS_CASE_STUDY_CTA_bg_HORIZONTAL_full-width.jpg
psych1.png

Self Achievers are the most proactive when it comes to their wellness, investing what is necessary for their health and appearance. They stay on top of health issues with regular medical check-ups, screenings, and research. Motivated by goals and achievement, Self Achievers will tackle a challenge if they are given progress measures.

LEARN MORE +

psych2.png

Balance Seekers are generally proactive in their health and are wellness-oriented. They are open to many ideas, sources of information and treatment options when it comes to their healthcare. Balance Seekers themselves – not healthcare professionals – define what success looks like in their health. Having choices is very important for these types.

LEARN MORE +

psych3.png

Priority Jugglers are very busy with many responsibilities. Because of these commitments, they may invest in their own wellbeing and are reactive when it comes to their own, personal health issues. However, Priority Jugglers are very proactive when it comes to their family’s health and will make sure their loved ones receive the care they need.

LEARN MORE +

psych4.png

Direction Takers believe their physician is the most credible resource for their healthcare needs. They look to healthcare professionals for direction and guidance because of their credentials. However, Direction Takers may not always follow advice, not because they disagree, but because they have trouble incorporating them into their daily routine.

LEARN MORE +

psych5.png

Willful Endurers live in the “here and now” and believe there are more important things to focus on than their health. They are not necessarily unhealthy, but they do what they like, when they like, and have a difficult time changing habits. They are self-reliant and can withstand anything life throws at them, going to the doctor only when they must.

LEARN MORE +

Which Segment Are You?

Experience our proven psychographic segmentation model
TAKE THE PATIENT CLASSIFIER +
checklist-icon.png
CLASSIFIER_CTA_bg_HORIZONTAL_full-width.jpg

PatientBond Blog

The Next Level

Recent Posts