Effective patient engagement requires a deep understanding of an individual’s core beliefs, values and motivations. Psychographic segmentation allows you to personalize care and communications according to these characteristics, activating desired patient behaviors to achieve outstanding clinical and business results.
Each psychographic segment has its own motivations and communication preferences, and PatientBond’s digital engagement workflows adjust to each patient’s psychographic profile with segment-specific messaging, channels and frequency.
PatientBond’s clients can classify their own healthcare consumer population according to the five PatientBond psychographic segments with 91.1% accuracy.
Find out which segment reflects your approach to health and wellness by answering this short, 12-question psychographic segmentation survey. Please start by providing your contact information: