The Insights Accelerator™ helps providers develop the right messaging and marketing mix to drive patient acquisition and loyalty through improved targeting, branding and service line marketing.
The Insights Accelerator™ is an easy-to-use online interface for accessing and leveraging proprietary healthcare consumer research.
It allows the user to define the patient type (age, gender, psychographic segment, health condition, etc.) and analyze a comprehensive list of attitudes and behaviors to deeply understand the needs of that patient type.
Heatmap specific patient types anywhere in the U.S. for hyper-targeted marketing.
The Insights Accelerator™ also includes geographic heatmaps by designated market area (DMA) down to the Census block group level, by psychographics, demographics and socioeconomics.
These segment heatmaps can help you geo-fence and hyper-target digital marketing and real estate/site selection strategies to maximize the return on your investment.
Determine the right messaging, images and channel mix for game-changing effectiveness and cost efficiencies in marketing and patient engagement.
PatientBond uses machine learning and artificial intelligence to identify patterns of success in both psychographic marketing campaigns and health interventions.
This powerful capability provides a competitive advantage and enhanced outcomes for PatientBond customers.
Recognizing the value of this offering, PatientBond has filed for patent protection on the Insights Accelerator™ solution and is continuously investing in platform innovation.