PatientBond helps you improve patient engagement
The PatientBond Marketing Module delivers:
Segmented Marketing Campaigns
Psychographically segmented, multi-channel (email, text, automated calls, in-app/portal messaging, print) campaigns with multiple waves and embedded patient response actions (click-throughs) for any service line. Acquire new patients/members or reactivate dormant relationships. Includes robust campaign reporting and analytics.
Reputation Management
Easily collect patient feedback and surveys on five star or NPS scale using email, text, kiosks or in-app/portal notifications after visits. Customize surveys to collect actionable information to improve patients' experiences. Intercept low survey scores in real time and alert staff to follow-up to and address gaps in patient satisfaction. Track staff follow-up activities and Google & Facebook reviews from a consolidated dashboard, while encouraging patients with a positive experience to post reviews on Google and Facebook.
Online Scheduling and Digital Intake
Patients can easily and securely book appointments online with full integration into an EMR/Practice Management System. Alert patients of upcoming appointments and enable patient self check-in for appointments digitally. Patients can provide: insurance/identification information; answers to configurable pre-visit questionnaires; completion of appointent pre-requisites (e.g., labs); and copayments, thereby eliminating costly manual labor and ensuring consistent practices.
Digital Health Risk Assessments
Custom online health risk assessments (HRA's) that can be easily branded for each service line and location. Embed HRA's in any digital campaign to generate new web leads, automatically scoring patient responses to categorize hot leads. Track staff follow-up activities for appointment scheduling.
Learn more about PatientBond Patient Engagement Platform for Marketing
Leverage healthcare consumer research for marketing success
The Insights Accelerator™ is an easy-to-use, online interface for navigating the extensive research PatientBond has conducted on healthcare consumers.
-
Allows the user to define the patient type (age, gender, psychographic segment, health condition, etc.) and analyze a comprehensive list of attitudes and behaviors to deeply understand the needs of that patient type.
-
Determine the consumer-preferred channels and marketing mix to engage patients more effectively.
-
Includes geographic heatmaps by designated market area (DMA) down to the block level, by psychographics, demographics and socioeconomics.
-
Includes a codebook for motivating the psychographic segments and operationalizing the insights across marketing channels.
Increase patient acquisition
- Significantly improve targeting and engagement of patient prospects
- Increase patient traffic
- Enhance social media ratings & reviews
-
Read the case study: How Psychographic Segmentation & Digital Marketing Boost Patient Acquisition
-
Download the tip sheet: How to Attract, Engage and Retain Patients A PatientBond Tip Sheet
-
Read the Article: Urgent Care Marketing Strategies
Improve patient loyalty
- Improve service line marketing and extend patient journeys
- Improve Net Promoter Scores and average Google review ratings
- Increase patient loyalty 40%
-
Read the case study: Building Patient Loyalty and Increasing Payment Collections
-
Read the case study: Increase Market Share and Patient Loyalty by Leveraging Technology
