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Videos

View these brief videos to understand PatientBond's capabilities for achieving patient behavior change

 

PSYCHOGRAPHICS IN HEALTH CARE (16:43)

PRESENTATION AT THE AMERICAN HEART ASSOCIATION CENTER FOR HEALTH TECHNOLOGY AND INNOVATION FORUM 2017

This video shows the presentation Brent Walker, SVP Marketing & Analytics, PatientBond, gave at the AHA Center for Health Technology and Innovation Forum 2017 on October 4, 2017. In this presentation, Brent discusses the application of psychographic segmentation and the PatientBond platform in cardiovascular health, sharing case studies with results on the reduction of 30 day hospital readmissions.


WHAT IS PATIENTBOND AND WHAT DOES IT DO? (2:18)

CONSUMER PSYCHOLOGY + ADAPTIVE TECHNOLOGY: AUTOMATING PATIENT ENGAGEMENT

This video describes Patientbond's functionality services, use cases and results. Learn how PatientBond easily integrates with any clinical and administrative system for providers and payers to automate patient engagement (emails, text messages, Interactive Voice Response) customized with psychographic messaging. 


Psychographic segmentation (3:41)

what is psychographic segmentation and how is applied in healthcare?

This video provides a definition and simple explanation of psychographic segmentation with examples of its application in healthcare. Used extensively in the consumer products and retail industries, psychographic segmentation is reletively new to healthcare and is a key to motivating patient behavior change.