Specialty Pharma Patient Engagement
Improve Medication Adherence & Outcomes through Psychographic Personalization
Digital Patient Engagement alone doesn’t go far enough in motivating patients in medication adherence. In order to truly engage with patients to improve adherence, organizations must first identify their “health personality” using psychographic segmentation to uncover their motivations. You can then engage using personalized messaging and preferred channel mixes to motivate each individual.
Read the case study: Improving Medication & Therapy Adherence for Specialty Pharmacy
Personalized Specialty Pharmacy Patient Engagement is proven to:
- Improve medication adherence & possession ratio
- Improve speed to therapy & on-therapy rates
- Improve operational efficiency
- Increase patient & physician loyalty
- Free nurse & staff time
- Reduce costs, discontinuation rates & email/text opt out rates
Read the whitepaper: How Psychographic Segmentation Improves the Specialty Pharmacy Patient Journey
Precision Workflows for Medication Adherence
A one-size-fits-all digital engagement strategy lacks effectiveness in motivating and activating your patients in medication adherence. Patients may share a common disease, but their motivations to adhere to therapy plans will vary as widely as their personalities. Achieving significant gains in medication adherence requires personalized, segmented engagement workflows.
Read the blog post: 4 Tips to Help Specialty Pharmacies Focus on Patient-Centered Care