Member Acquisition & Loyalty – Open Enrollment
Increase member acquisition and loyalty by improving marketing and member communications using psychographic insights and engagement strategies
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Read the case study: Growing Medicare Advantage Membership Using Psychographic Segmentation.
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Leverage proprietary healthcare consumer research: The Insights AcceleratorTM is an easy-to-use, online interface to access extensive market research on insurance shopper and member journeys.
Increase Member Actions and Engagement
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22% reduction in missed appointments among medicaid, Hispanic, and rural communities
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17X increase in health portal registrations; 57.8% of members who responded also completed their Health Risk Assessments
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Read the case study: How Psychographic Segmentation & Digital Engagement Improve Health Outcomes
Improve Adherence to Health Protocols
28% reduction in health risk, $671K savings for just one employer client and 5-to-1 ROI.
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See the ROI: Medicaid Quality Measures ROI Calculator
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Advisory Board Case Study: How TriHealth Used Member Segmentation to Customize Outreach
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Download the white papers:
Reducing Hospital Readmissions and Promoting Prevention of Cardiovascular Events
How Social Determinants of Health can be used for more accurate risk stratification in Population Health Management
