The PatientBond patient engagement platform leverages healthcare consumer psychographic segmentation and machine learning to target interactions based on personal motivations and channel preferences that drive patient behaviors, delivering truly personalized, multi-channel engagement.
In its broadest sense, mHealth refers to any kind of mobile platform or application – smartphone, tablet, even laptop computer – that is used to support medical care. While mobile health is making its biggest splash among tech-savvy consumers, the use of smartphones and tablets are becoming more popular in clinical settings as well.
Our infographic below offers a snap shot of howmHealthusage is playing out – at the hospital and in the home.
Psychographic Segmentation and its Practical Application in Patient Engagement and Behavior Change