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What is Health Coaching: How Providers Can Implement Programs

Health coach speaking with patient in her office

Patients gained a whole new perspective on their health over the last year. Some healthcare consumers used the pandemic as an opportunity to get back in shape, lose weight and eat healthier. For others, the stressors caused them to gain what some people referred to as the “COVID-19.”

Considering 31% of Americans are driven to acquire additional health insurance coverage as a result of coronavirus, patients are looking at many options to improve their care, including health coaching.

What is Health Coaching?

A health coach works with a patient to determine their health goals and how to achieve them. While a doctor may encourage a patient to follow their recommendations, a patient controls the health goals they have in mind. While health coaching is a promising service for wellness-oriented consumers, it has been used extensively with higher-risk patients for lifestyle modification efforts. 

This approach is more appealing to many healthcare consumers, because they have more options and control of their health, and thus, are more likely to change their behavior. That doesn’t mean it doesn’t benefit providers, either. A patient will be much more likely to achieve these goals if they are their own goals. Plus, many of their goals likely align with what their doctor recommends.

Implementing Programs

So, is it worth implementing a health coaching program at your practice or center? Studies have found that it improves multiple health risks and even reduces readmissions for COPD.

Here are a few ways to implement these programs at your practice that make it enticing for your patients.

Work with Insurance Providers

The saying “If it’s free, it’s for me” applies here. If you can make health coaching free, patients will gravitate toward it. Not all health insurance providers cover health coaching, but there’s a good chance that could change in the future.

Make it Digital

Big companies are betting big on digital health initiatives. The Ginger and Headspace merger is a prime example of it. But if you really want healthcare consumers to engage in digital health, you need to create an option that’s easy and quickly adaptable. You could do that by making your health coaching model integrate with another health and wellness app or one of our own. Even better, you could integrate it within your own digital health platform so that patients aren’t having to switch between multiple platforms.

Engage on a Personal Level

As a provider, what if you could engage with patients on a more intimate level that dives deeper into who they are as a whole? That’s essentially what PatientBond does by using the PatientBond Insights Accelerator™. In an instant, you can get in-depth psychographic data that you can use to target and engage healthcare consumers in a way that appeals to their values and beliefs. You can use that to encourage patients to pursue health coaching, but also during the health coaching process so that patients are more inclined to achieve their goals. It’s a win for patients and providers.

While health coaching may not seem like a novel concept, it can make a big impact on your bottom line and the health outcomes of your patients.

To learn more about how to get access to the PatientBond Insights Accelerator™, contact us at PatientBond today.

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