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What Community Health Looks Like in 2022

Doctor demonstrating how to do CPR

Community health has taken a whole new meaning during the pandemic. Community members have done their part to slow the spread of COVID-19 and slowly, society is inching closer and closer to normalcy.

But once the pandemic begins to fade away, how will providers and insurers continue to keep healthcare consumers engaged? It’s a big reason why 2022 trends are pointing toward more patient interaction.

Utilization of Healthcare Consumer Insights

Healthcare consumer insights are available if providers and insurers look to the right sources or are willing to invest in their own market research, but intuitive data aren’t as easy to get. Patients and members are eager to work with providers and insurers that have a deeper understanding of who they are and what they want with their health.

That’s why PatientBond flips the script on all of it by utilizing psychographic segmentation, which focuses on the person’s ideals, values and more to determine what motivates them to take care of themselves. These insights are used to make messages, texts and any other healthcare consumer interaction more appealing based on the person’s psychographic segment.

To take it a step further, PatientBond curates all this data into a platform called the PatientBond Insights Accelerator™. This platform easily integrates with patient engagement systems to pull these insights and use them for patient engagement efforts.

Push for Outreach

In the last two years, the pandemic has led many providers to boost their collaborative efforts not just with city leaders, businesses, non-profits, schools, libraries and other organizations, but even their competitors. The goal was that by working together, they can keep healthcare consumers engaged and their communities healthier. There are several routes providers can take to achieve these goals.

Events and Appointments

Preventative health measures are more important than ever, yet many people have disregarded them over the last year or so. While the trend is starting to reverse, it isn’t enough. It’s essential for providers to encourage patients and members to stay up to date on vaccinations like the COVID-19 vaccine, preventative health screenings and annual exams. Providers can send their patients appointment reminders for these services, but they can also offer them to the public through awareness events and campaigns.

Closing Gaps In Care

Patients let their care fall between the cracks during this time, which has led to inconsistent levels of care. To close these gaps in care, providers need to focus on consistent and engaging patient communications like messages, appointment reminders and other patient communications using psychographics. Patient insights also play a large role in keeping the care journey in check so that patients and members feel supported throughout the whole process.

Social Determinants of Health

The pandemic made it apparent that many people are negatively impacted more than others when it comes to social determinants of health, especially rural or high-poverty communities. As a provider or insurer, these communities can be supported through health initiatives and many of the events previously noted. People can also be supported in other ways like offering payment options that are flexible with their lives, like payment plans or alternative payment methods. Providers and insurers can even take part in supporting local development efforts like donating to a local garden or park to advocate for a healthy lifestyle and community. And in a past webinar, we talked about how psychographics can be used to effectively care for these types of healthcare consumers.

All of these efforts add up to creating healthier communities.

Strong Patient Interactions

Digital patient engagement has been essential during the COVID-19 pandemic. Since the beginning of it, PatientBond has talked about how strong patient and member communication is the best route for engaging with healthcare consumers. That still rings true as we enter 2022.

A good way to stay on top of that is through patient engagement platforms like a digital health platform. When using the PatientBond Digital Health Platform, all of the patient engagement tools from talking to the doctor to paying medical bills are built within one platform that seamlessly integrates with EHR systems and with the PatientBond Insights Accelerator™

It’s been a tough couple of years and local communities are indebted to their local providers. As the pandemic continues to improve, providers will want to continue to have strong visibility in their communities and that includes strengthening these types of initiatives. The more connected the community is to the provider, the stronger the health outcomes and loyalty long-term.

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