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The Habits of Health Care Consumers with Cardiovascular Conditions

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It is once again Heart Health Month in the United States. To mark the occasion last year, on the 50th Anniversary of the observance, we shared a few insights that we had gleaned from our research about health care consumers with cardiovascular conditions.

With the rise of health care consumerism, it is more critical than ever before that health care organizations understand not just who their patients or members are, but how they think and act.

The heart disease statistics we shared in 2013 worked to develop a better understanding, from a consumer perspective, of the disease’s sufferers and their primary motivators. This year, we’re digging a little deeper into the mind of these consumers, but we’re taking a little different approach.

We’ve assembled some of the key points from Part 4 of the c2b Consumer Diagnostic, “Analysis of Consumers with Cardiovascular Conditions” into a visual overview of the lifestyle and habits of this population.

 

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As the infographic shows, Americans with cardiovascular conditions, over half of whom are Boomer men, tend to be more family men who are set in their ways. They are more likely than other consumers to trust medical professionals and institutions, and are one of the least likely groups to utilize mHealth or other digital technologies.

You can read more about our Consumer Diagnostic and the segmentation model we use to explore consumers’ health and wellness attitudes, behaviors and motivations here or feel free to contact us with any questions.

Psychographic Segmentation and its Practical Application in Patient Engagement and Behavior Change

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