The PatientBond patient engagement platform leverages healthcare consumer psychographic segmentation and machine learning to target interactions based on personal motivations and channel preferences that drive patient behaviors, delivering truly personalized, multi-channel engagement.
It is once again Heart Health Month in the United States. To mark the occasion last year, on the 50thAnniversary of the observance, we shared a few insights that we had gleaned from our research about health care consumers with cardiovascular conditions.
With the rise of health care consumerism, it is more critical than ever before that health care organizations understand not just who their patients or members are, but how they think and act.
The heart disease statistics we shared in 2013 worked to develop a better understanding, from a consumer perspective, ofthe disease’s sufferers and their primary motivators. This year, we’re digging a little deeper into the mind of these consumers, but we’re taking a little different approach.
As the infographic shows, Americans with cardiovascular conditions, over half of whom are Boomer men, tend to be more family men who are set in their ways. They aremore likely than other consumers totrust medical professionalsand institutions, and are one of the least likely groups to utilize mHealth or other digital technologies.
You can read more about our Consumer Diagnostic and the segmentation model we use to explore consumers’ health and wellness attitudes, behaviors and motivationshereor feel free tocontact uswith any questions.
Psychographic Segmentation and its Practical Application in Patient Engagement and Behavior Change