PatientBond Blog

Healthcare is one of the most talked-about (and controversial) topics of our day. And while...

Psychographics pertain to people’s values, attitudes, lifestyles and personalities. These are key...

In today's digitally-driven economy, it’s a common practice for marketers and advertisers of all...

Segmentation has long been a reliable consumer research technique for marketers of all stripes,...

In 1948, the World Health Organization (WHO) defined health as “… a state of complete physical,...

Imagine going to a car dealership, writing a check for your chosen vehicle and driving home in your...

In recent years, reports like Becker’s ASC Review have noted that healthcare costs, including...

What makes your hospital or medical practice stand out from the crowd when it comes to patient...

Charles Darwin once wrote, “It is not the strongest of the species that survives, nor the most...