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Press Release: Upfront Acquires PatientBond; Expands capabilities for market-leading, personalized patient access and engagement platform

UpFrontLogo_8.18.2022

PRESS RELEASE: Patient engagement and access platform Upfront announced today the acquisition of PatientBond, the leader in consumer science for healthcare, creating a single enterprise technology solution to drive patient acquisition and loyalty.

This is the next chapter in PatientBond's decade-long story of innovation and aggressive growth. Founded in 2011, PatientBond grew to 150 employees across the U.S. and India, amassed customers across more than 1,200 locations, and engages more than 10 million patients with its digital healthcare communications.

The acquisition of PatientBond accelerates Upfront's delivery of their nenext-generationersonalization platform. The PatientBond psychographic segmentation model and multi-channel patient journey orchestration platform will serve as the foundation for a unified platform vision. Combined with Upfront's omnichannel communications capabilities, PatientBond's robust consumer insights strengthen loyal patient-provider relationships to influence positive behavioral changes. This results in improved patient acquisition, retention and experience.

"We are two like-minded companies relentlessly committed to enabling all patients to get the care that they need," said Ben Albert, CEO and co-founder of Upfront. "The provider landscape is changing and access is getting more difficult and confusing for patients. Together we will not only strengthen our clients' abilities to attract new patients but also simplify access by proactively engaging and guiding all patients to ultimately improve long-term loyalty."

Upfront is headquartered in Chicago, but PatientBond's innovation team in India will continue to be the core development hub of the combined company and the size of the product engineering team is doubling,

The combined company will strive to continue providing the highest quality support and attention that clients have come to expect from Upfront and PatientBond. This move enables the company to expand the team that's working in service to customers, which includes a Client Strategy Leader, a Client Support Leader and a dedicated client success team for implementations. This builds upon a foundation of 80+ Net Promoter Scores achieved by PatientBond over the past three years.

Upfront was highly interested in PatientBond's exhaustively proven healthcare-centric psychographic segmentation model, built from proprietary market research, which produced more than 100 million data points and insights on healthcare consumers. This enables Upfront to accelerate patient activation capabilities through proactive and personalized communications.

"Healthcare providers can no longer utilize a 'one size fits all' approach to consumer health," said PatientBond CEO, Justin Dearborn, who will continue in a leadership role on Upfront's board of directors. "Personalized engagement requires a deep understanding of patients' motivations and preferred communication channels. We're not only enhancing member and patient experiences but ultimately empowering patient success. We couldn't be more thrilled to join Upfront in their mission to change our industry."

Read the joint press release here.



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