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Press Release: PatientBond and Redox Partner to Bring Consumer Science to Health Care

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On January 19, 2022, Redox issued a press release announcing its partnership with PatientBond to seamlessly integrate personalized healthcare content across any electronic health record (EHR). This collaboration allows PatientBond to extend its offerings to a wider set of healthcare organizations and providers who require vendors' products to work reliably with their technology investments. It also shortens the time from contract to go-live as integration is solved up-front.

Redox is accelerating interoperability in healthcare. Redox can connect technology products to more than 85 EHR's, including Epic, Cerner, NextGen, eClinicalWorks and AthenaHealth. Redox facilitates real-time bidirectional data exchange, which is core to effective patient engagement. With PatientBond, providers can now offer a patient engagement experience that leverages consumer science and retail industry methods to automate dynamic, multi-channel, digital workflows that motivate desired patient behaviors.

"As healthcare continues to shift, it is important that patient engagement platforms show how they can adapt within a value-based care context. PatientBond is already meeting that need."

- Alvin Loh, Senior Director of Product, Redox

Consumer Science: Psychographic Segmentation

PatientBond uses sophisticated, scientific methods for understanding and influencing healthcare consumers' decisions and behaviors. This consumer science involves psychographic segmentation, in which healthcare consumers are targeted and engaged according to their attitudes, values, beliefs and personalities. Messaging and channel mix are personalized for patients based on their psychographic profile to motivate and activate desired behaviors. Providers are seeing remarkable results across a spectrum of use cases with this unique approach to patient engagement:

"With Redox, PatientBond can integrate their proven psychographic model with any EHR, " stated Alvin Loh, Senior Director of Product, Redox. "Now, both the patient and physician experience is much easier."

To learn more about what PatientBond's customers think of the company, download the KLAS Spotlight Report.



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