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Post COVID-19: How Providers Can Invest in Health Outcomes

Doctor interacting with patient

COVID-19 did more harm than meets the eye on the health of the American population, let alone the world. Other than the virus itself, the health of many patients took a nosedive due to isolation and lack of doctor visits. The effects of the virus will be felt for years, if not decades, and it’s imperative that providers push for sufficient care.

The best way of doing that is by addressing all aspects of health outcomes. There are several ways this can be done to address the many disparities that have been felt by the pandemic, all of which can also generate more revenue and foster patient relationships.

Preventative Screenings

Some of the most alarming healthcare statistics to come out of the pandemic are the ones on health screenings, notably cancer screenings. Between March and June 2020, 22 million cancer screenings were missed. And experts are predicting 10,000 more cancer deaths as a result of the COVID-19 pandemic.

It’s not that fewer patients are getting cancer; it’s more that patients aren’t being diagnosed with cancer early on. By holding off on screenings, these diseases linger and grow, resulting in patients being diagnosed at a later stage and being much more likely to die from the disease.

While health screenings are already recommended regularly based on age and family history, it is vital that providers urge healthcare consumers to resume these screenings in order to avoid numerous negative health outcomes. Digital reminders and intuitive appointment scheduling make it easy to implement within a digital health platform.

Mental Health Offerings

In 2020, one of the areas in healthcare that wasn’t as impacted by low patient volume was mental health. In fact, the demand was strong due to the stress brought about by the pandemic and it isn’t slowing down anytime soon.

The reason why it did so well shifting gears was that it paired extraordinarily well with telehealth. Patients could easily meet with their doctors remotely without much of an impact on their normal care.

As healthcare consumers get vaccinated and grapple with anxiety as life returns to normal, they’ll continue to lean on mental health services. Whether it’s in-person or via telehealth, providers should integrate this offering into their care options. 

Patient Engagement

There’s no doubt that patient engagement has not been normal, but the pandemic brought to light some of the problems providers have with interacting with their patients. Providers that weren’t engaging with healthcare consumers effectively did poorly throughout the pandemic.

Others that used tools like the PatientBond Patient Engagement Platform fared much better because they used the tool in unison with psychographic segmentation, which pulls on people’s values and ideals to motivate them to take action on their health. At the height of COVID-19, patients easily interacted with their doctor while providers engaged with patients on their terms, strengthening the relationship and helping their health outcomes.

For providers who want to take it a step further, there’s the PatientBond Insights Accelerator™. This tool allows providers to get psychographic data, demographic data and other patient insights to build market share and encourage healthcare consumers to visit more often, making sure they check in on themselves as needed.

It will take time for the general population to improve health outcomes, but by taking action steps in areas like these and others in healthcare, providers can make a difference in the health of their communities. Learn more about how you can use a tool like the PatientBond Insights Accelerator™ today.

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