PatientBond Partners with CoreHealth to Motivate Employee Behavior Change in Corporate Wellness Programs Through Psychographics + Technology
ELMHURST, IL, November 1, 2017 – PatientBond partners with CoreHealth Technologies to help employers improve their investment in corporate wellness programs by using a proprietary psychographic model proven to motivate behavior change in employees.
PatientBond is a platform for driving behavior change through digital, personalized employee engagement. PatientBond uses email, text messaging and Interactive Voice response to engage employees with persuasive communications that facilitate participation. Each communication is personalized using a proprietary psychographic segmentation model developed by healthcare consumer experts from Procter & Gamble, proven to motivate behavior change, and improve clinical and business outcomes.
“Psychographics pertain to people’s attitudes, beliefs and personalities,” says Anurag Juneja, CEO of PatientBond. “These are the core of people’s intrinsic motivations. If you understand employees’ psychographic profiles, you can message them in a way that influences their behavior, enhancing the likelihood of success in corporate wellness programs.”
CoreHealth is a global leader in corporate wellness technology, working to improve the health of more than two million employees worldwide. CoreHealth’s all-in-one corporate wellness platform powers wellness programs for wellness companies, insurers, health coaching companies, employee assistance providers, group benefits brokers and Human Resources consulting firms. The platform also provides a network of third-party, best-in-class wellness partners with over 140 unique wellness innovations that customers can mix and match or use their own – all of which are seamlessly available from with the technology. PatientBond is now part of this network.
PatientBond supplements CoreHealth’s efforts by increasing employee participation in workplace wellness programs, screenings and health interventions to improve key metrics associated with productivity and reduced costs.
Examples of PatientBond’s effectiveness include:
- 82% participation in biometric screenings (up from 8% the year prior without PatientBond) among blue collar workers at Midwest employers
- 72% enrollment among eligible employees in 12-week Metabolic Syndrome intervention program among Fortune 50 company factory workers
- A national insurer determined that employees without a Primary Care Physician cost its clients +20% more in higher health costs annually. In a pilot, PatientBond increased the number of employees choosing a PCP +20%
“The holy grail of wellness programs is employee engagement and participation. Through PatientBond’s psychographics and technology, employees receive communication that is designed to appeal to their intrinsic motivations to help them better understand the personal benefits of a wellness program,” says Anne Marie Kirby, CEO of CoreHealth Technologies. “The one-size-fits-all model is a thing of the past and the likelihood of employee’s participating improves as does return on investment. We are so excited to add PatientBond as our newest wellness partner.”
The partnership promises to be synergistic, capitalizing on the strengths of both companies to benefit employers and their employees in their pursuit of wellness.
“We like to think of PatientBond as a boost or ignition to wellness programs,” adds Junega. “We don’t make the wellness program itself, we strengthen it through significant gains in employee participation.”
PatientBond is now available via the CoreHealth corporate wellness platform for a seamless user experience.
Based in Elmhurst, Illinois, PatientBond offers next generation healthcare consumer engagement solutions driven by behavior change technology. PatientBond’s flexible communications platform automates emails, texts and phone calls, based on patients’ communication preferences determined through extensive market research and psychographic segmentation. PatientBond addresses specific engagement needs, including improving employee participation in corporate wellness programs and screenings, medication adherence, disease management, hospital readmission and ER avoidance, appointment and patient payment reminders, and more. PatientBond is a portfolio company of First Trust Capital Partners. Information about PatientBond is available at: http://www.patientbond.com.
About CoreHealth Technologies
CoreHealth Technologies Inc. is the leading corporate wellness platform trusted by wellness providers for more than 1000 organizations, ranging from medium-sized businesses to Fortune 500 enterprises. At CoreHealth, we believe that developing the best employee wellness programs is all about giving wellness companies the right code, design and access to the latest innovations. With the most customization, integrations and reliability of any software in its class, CoreHealth’s powerful platform lets users focus on growing great companies. For more information, explore the CoreHealth website.