PatientBond joins Upfront to become the market-leading, personalized patient access and engagement platform.  Read press release

Request a Demo
Watch Overview

PatientBond Acquires C2B Solutions| PatientBond

Combined capabilities allow PatientBond to improve its clients’ business and clinical outcomes coupling Healthcare Consumer Psychographics with Digital Engagement Workflows

c2b_pb_header_log_horizontal_color 3.27.07 PM

ELMHURST, Illinois and CINCINNATI, Ohio – 1/24/18 – PatientBond, LLC, an innovative provider of healthcare consumer digital engagement services, has acquired c2b solutions, LLC, the leader in healthcare psychographic segmentation and consumer insights to enhance healthcare organization strategies and patient behavior change efforts.

“PatientBond has helped healthcare organizations succeed with their patient acquisition, loyalty and clinical outcomes efforts using our configurable platform for digital communications,” said Anurag Juneja, Chief Executive Officer of PatientBond. “The two companies have been working together as partners for the last three years, offering innovative solutions jointly in the marketplace, but the acceleration of market adoption over the past six months led to the decision on the formal acquisition.”

Psychographics pertain to people’s attitudes, personalities and priorities, each of which are core to their intrinsic motivations. These insights are invaluable in developing messaging that influences patient behavior through precision engagement.

For example, PatientBond achieved a 75 to 90 percent reduction in hospital readmissions for complex conditions including Congestive Heart Failure, working with the nation’s top health systems. Another example involved working with a national insurer to persuade its clients’ employees to complete a biometric screening, resulting in a ten-fold increase in participation over previous years.

Jon Phillips, Managing Director and head of private equity for First Trust Capital Partners and Chairman of PatientBond, said: “This acquisition is an exciting  next step for PatientBond and c2b solutions. c2b solutions’ proven psychographic segmentation model was developed by healthcare consumer experts from Procter & Gamble and is unmatched in the healthcare industry.  We anticipate accelerating growth for the combined company.”

c2b solutions founders Casey Albertson and Brent Walker will assume roles with PatientBond to continue their customer development and consumer insights work.

PatientBond will exhibit at the annual Healthcare Information and Management Systems Society (HIMSS) trade show, March 5-9, 2018 in booth #10107.


About PatientBond

Founded in 2011, PatientBond’s mission is to leverage Healthcare Consumer Insights and Innovative Technology Solutions to help its clients better navigate the rise of consumerism in healthcare and the shift to value based reimbursements by building a tighter bond with their patient/member population and improving overall health outcomes.  PatientBond’s highly configurable, digital communications platform supports a diverse set of workflows focused on improving patient acquisition, patient loyalty and health outcomes through differentiated and proven applications, resources and capabilities. PatientBond is a portfolio company of First Health Capital Partners, LLC. Information about PatientBond is available at


About c2b solutions

Based in Cincinnati, c2b solutions was founded by former P&G executives to help organizations enhance their healthcare strategies and initiatives through proprietary consumer insights and proven marketing methods. c2b’s proprietary psychographic profiling tools allow for classification of healthcare consumers into groups providing a high level of predictability of individual motivations, communication preferences and behaviors.  For more information, visit the c2b solutions website at


Submit a Comment

Request a Demo