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Patient Engagement Strategies that Improve Health Outcomes

Doctor pressing health icon on digital overlay

World Health Day is on April 7, and it’s a good reminder that it’s never too late for providers to help their patients improve their health. It’s true that healthcare providers can only move so many mountains to help their patients, but there are plenty of obstacles that can be removed to improve health outcomes using patient engagement strategies.

Push for Patient Activation

As value-based care continues to gain momentum, the need for patient activation is more apparent. Through the care model, providers are rewarded for the quality of care they provide and they need patients to be an active part in their care plan so that the quality improves and thus, health outcomes.

What’s stopping your patient from taking action on their health? The answer can be found through a patient’s psychographic segment. Providers can determine what motivates a patient to take action on their health through a quick classifier. From there, the provider discovers their psychographic profile and can use that information, apply it using AI and use a tool like a digital health platform to engage with the patient so that they are more likely to improve their health.

The provider molds an engaged patient and improves their health outcomes. It’s a win-win.

Drive Two-Way Patient Communication

Patient engagement technology has come a long way from the old days of paper forms and solely in-person interactions. Now, the patient can meet the doctor where they’re at whenever they want and with whatever communication tool they prefer through two-way text communication.

While it gives patients more control, healthcare providers can and should use this to their advantage to improve health outcomes through a patient engagement tool like the PatientBond platform. Whether they’re communicating with their health system by messaging their doctor or calling their provider about their billing statement, everything is housed in one platform with the ability to create complex workflows, no coding required.

Decrease Gaps in Care

Look for ways to bridge the gap between the patient and their doctor, even if there are numerous obstacles to overcome. Many of these are extremely challenging when Social Determinants of Health impact their life on a daily basis. The problem has only grown with the pandemic with 1 in 10 kids facing food insecurity and nearly 1 in 3 adults are experiencing depression or anxiety.

A big part of improving the problem is consistent communication, but also flexible payment options and a realistic care plan that a patient can abide by. The fact is not every patient has the resources they need. It boils down to setting the best expectations possible so that even if the patient can’t do everything, they can at least do what they can to care for themselves, even if it involves small steps..

Follow the Data

It’s no secret that consumer data drives business decisions and it’s about time it supplements utilization and claims data to drive decisions on care plans too. The PatientBond Insights Accelerator™ compiles healthcare consumer market research and geographic data into one platform, allowing providers to leverage insights into patient motivations and communication preferences, as well as an analysis of prospective healthcare consumers nearby.

Using this data, along with healthcare consumer psychographic insights, providers can effectively engage with patients to the point where they feel empowered to improve their health.

There’s a reason why one of the top patient engagement strategies PatientBond emphasizes is the use of psychographic segmentation. Learn more about how the segmentation model and digital engagement helped improve health outcomes.



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