How Urgent Care Can Generate Growth Beyond COVID-19
The pandemic has lasted nearly two years and it’s safe to say everyone has had enough of it. While it’s uncertain when it will end, it is apparent that urgent care centers won’t be the huge hubs for COVID-19 testing like they were at the height of the pandemic.
Now that providers have had time to see what works and what doesn’t, especially as technology has dramatically advanced with the patient journey, it’s a great time for providers to reevaluate their approach and plan for the future. Here are a few ideas to get started.
Improve Operation Processes
Now is a great time for urgent care providers to improve their operations to generate revenue, lower costs and increase efficiency. Implement patient payments methods that automate the process by using a digital health platform and add more forms of payment and payment options to go with it.
Even better? Use AI to intuitively reach out to patients at the most optimal time based on their psychographic preferences. Psychographic segmentation looks at a person’s values, beliefs and ideals to determine what motivates them. Consumer-driven companies have done this for years and now healthcare is using the same approach to communicate and interact with patients. This approach has proven successful for many urgent care providers to build on these efficiencies and generate additional revenue without extra costs.
Optimize Patient Engagement
There are many patient engagement strategies that are easy to implement that work wonders on improving the patient experience. It can be as simple as improving the check-in process with text alerts, a post-visit follow-up survey to check in with the patient’s progress and ongoing communications that strike the right balance of helpful and informative.
Again, patient engagement technology can help immensely in this area like the PatientBond Insights Accelerator™, which can use AI to pull psychographic insights to engage with the patient in a way that best fits their preferences.
Improve Care Experience
The care experience has been hit especially hard during the pandemic. Many healthcare workers are burnt out and running on empty. But no matter how draining some days can be, it is critical to focus on care experience and to not lose sight of improving health outcomes.
A great way to stay on top of the care experience is through technology like the PatientBond Insights Accelerator™. It can use AI to alert providers when to connect with the patient about their care plan and when used with a digital health platform, can help providers keep everything all in one place, even the care experience beyond the care plan itself. And using this technology, providers can consistently connect with patients, including current and new ones they’ve added during the pandemic.
Lastly, retain empathy. It’s apparent that empathy in the healthcare industry has been tested to the extreme in recent years, but by listening to their needs, addressing their concerns and putting patience and understanding at the forefront, it will leave a positive impact on the patient.
Think Long-Term Plans
It’s hard to look at the future long-term, especially right now, but staying on top of the latest trends can make a strong impact on the bottom line. All the key points already mentioned can impact future growth, but every provider has specific growth areas they want to work on like revenue, employee retention or patient acquisition.
Ideally, some of these goals work cohesively with each other through the same approach and there’s no denying that technology wins in this area. That’s why the PatientBond Insights Accelerator™ is a powerful tool utilized by many providers to achieve all of these types of goals and more without too much expense.
It shouldn’t take a major health crisis to plan for the future, but it does help providers understand the importance of adapting to the evolving healthcare consumer landscape. And in the process, they find gaps to fill in and improve the way they do business: caring for patients.
For more ways to improve your urgent care marketing and operations, check out our case study on boosting patient payments through the patient experience.